Building and growing an eCommerce business involves making a myriad of technical and strategic decisions that directly affect the likelihood of success. Understanding the foundations that underpin them is crucial.

A new eBook from NetXtra reviews the primary considerations of successful online selling, beginning with the choice of digital platform and analysing each element thereafter. These range from brand and cohesion; through pricing, discounts and shipping; to checkouts and customer service. Making the right decisions requires an understanding of best practice in each area and continues into the promotion of the site via social media, mail and digital marketing.

With more than twenty years’ experience and 150 member websites built, NetXtra has a proven track record in supporting all kinds of eCommerce projects. 

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