In December 2019 NetXtra connected with a well-established quality fresh produce wholesaler who knew that they could support a new audience in their choice of leading a plant-based lifestyle, whilst optimising existing resources. This opportunity was to open up a new online entity for ‘Umami’, focussed on delivering plant-based food products to the domestic market. Needing everything from brand development and design through to an online store, NetXtra committed to partner with Umami to realise their business potential.

The partnership have a Magento ecommerce store in development which will provide customers with a comprehensive fresh produce offering and configurable product boxes. The ecommerce store is due to launch early summer 2020, but that timeline was simply not soon enough to meet the urgent need to provide food to the public in light of the coronavirus pandemic. In response we developed a streamlined ecommerce store to facilitate the sale of 3 key plant-based food box products which has gone live in a matter of days (6th April 2020).

The interim Umami ecommerce website is a great example of adapting a wholesale business to sell online direct to consumers to meet market demand quickly and easily. We will be keeping this case study updated as to their progress. Watch this space!