Royal College of Veterinary Surgeons Case Study
Tech Ops • March 24, 2022
NetXtra have been working with RCVS since 2010 during which time we have partnered in an ongoing process of improvement, refining RCVS’s web presence to add value to members, simplify processes and enable positive user experience.
The latest iteration of the site has involved a redesign from stylesheet up, moving the site and its functionality forwards to help achieve the organisations goals.
The solution
NetXtra designed a totally new user interface for the RCVS site providing:
- Improved navigation between their sites
- New menus and information architecture improving navigation and decreasing on-site search usage
- A dedicated new site for ‘Find a Vet’, with advanced filter and search options to improve user experience
- Restructured content (used twitter to source volunteers for user testing and feedback to inform direction of redevelopment and content restructuring)
- Improved user experience across the board, with particular focus on mobile
- Improved custom goal/event tracking in Google Analytics to provide greater visibility of site activity.
76%
Decrease in searches
41%
Increase in mobile users
42%
Member increase in social sharing
Summary of features and benefits
- Seamless integration to IMIS CRM for the ‘Find a Vet’ feature
- Attractive new search engine optimised website that reinforces RCVS’s profile
- Site navigation improved providing the ability to communicate effectively with key audiences, and enabling them to seamlessly move between RCVS ‘Professionals’, ‘Animal Owners’, ‘Find a Vet’ and ‘RCVS Knowledge’ sites
- Fully content managed, allowing administrators to manage and support all aspects of the website
- Separate site for ‘Find a Vet’ enables members of the public to quickly and easily locate veterinary practices, surgeons and nurses in their area through a search by name or location, or through use of the advanced search facility which offers further filtering by specialism
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